Hotel Works Hospitality
Hera Jalbuena began her career in the hotel industry as a sales coordinator for a full service IHG brand hotel in California beginning in 2012. Ever since then, she has strived for success and worked her way up to become Regional Director of Sales by exceeding YOY revenue growth for 10 different properties with the hotel brands such as Hyatt, Marriott and Intercontinental Hotel Group hotels. Throughout her career, she has attained Certificate of Accomplishments for all three hotel brands as Director of Sales, Revenue & Yield Management, Hotel Operations, Sales Brand Standard Applications, Brand Standard Systems & much more.
Hera Jalbuena won the IHG Top Sales Award for Full Service properties as well as the IHG Award of Excellence for her exemplary sales performance and record-breaking revenue attainment for the hotels she represented. She has proved exceptional performance in driving top line revenue & growth, cultivating new opportunities and building on existing relationships.
During her Director of Sales role, Hera Jalbuena has maintained a consistent track record of generating new corporate accounts with heavy room night production for both local & national accounts, increased hotel profitability by consistently maintaining high ADR rates & steady RevPar Index production to exceed revenue goals per month and meet expected annual budgets.
Furthermore, Hera Jalbuena has a solid understanding of market shares, competitive pricing & positioning, revenue & yield management with the ability to maximize hotel revenue & profits by planning for changes in market conditions and demand segments.
Hera Jalbuena has helped grow sales individuals by providing knowledge & guidance, utilizing different sales tools, training on sales brand applications, build new corporate accounts, utilize new & unique sales strategies and create a deeper connection with client interactions. She believes in individual growth with her sales team by encouraging one’s strength & capabilities to strive for the best and acknowledge each team members ability to accomplish & succeed in their career paths in the hospitality industry.